Curriculum Vitae

Personal details

29.05.1980, Venezuela
living in Germany since Sept. 2002

German Citizenship by naturalization: 13.02.2015

Education

10/2007 - 09/2011

10/2007 -
09/2011

University of Applied Sciences HTW Berlin
Degree: Communication Design
Bachelor of Arts

University of Applied Sciences HTW Berlin. Degree: Communication Design - Bachelor of Arts

10/1999 - 09/2002

10/1999 -
09/2002

Central University of  Venezuela UCV
Faculty: Architecture and Landscape  FAU Caracas
Degree: Architecture (unfinished)

Work Experience

05/2024 - present

Telefonica Germany. Berlin
Senior Product Designer (UI/UX)

05/2021 - 04/2024

Visa Europe. Innovation Center. Berlin
Senior Staff Designer (Product - UI/UX)

03/2020 - 5/2021

03/2020 -
5/2021

Spielfeld Digital Hub. Berlin
Senior Product Designer (UX/UI)
Contractor for Visa Europe and the Innovation & Design Team

UX Design at Visa: Specialized in enhancing user experience through UX flows and wireframe development. Defined user personas and streamlined Visa‘s service interactions, ensuring each design was custom-fit for varied services.

Product Development at Visa: Led the adaptation of Visa‘s offerings to diverse markets, focusing on user-centric design and functionality. Managed pilot projects and product development, integrating feedback to refine and innovate.

Stakeholder Engagement at Visa: Excelled in communicating complex proposals to clients and internal teams. Ensured transparent and accessible project updates, fostering effective collaboration and supporting Visa‘s commitment to user-focused solutions.

04/2019 - 12/2019

04/2019 - 
12/2019

Heimat Werbeagentur GmbH. Digital Department - Berlin
Senior UX/UI Designer

UI/UX Design at Heimat: Specialized in creating intuitive websites and digital platforms for clients like VR Banks and ZDJ. Integrated advanced content structures with UX/UI principles, delivering interactive and visually compelling online experiences.

Digital Innovation at Heimat: Devised unique digital solutions, such as ‚Schalom Aleikum‘s dual-view website and Milbank‘s geo-targeting. Focused on innovative design, exceeding client expectations in functionality and engagement.

Team Collaboration at Heimat: Worked closely with internal teams and clients, guiding design choices, implementation, and the development of UI elements. Built strong partnerships, ensuring successful project outcomes and positive client feedback.

09/2018 - 03/2019

09/2018 - 
03/2019

Looping app Familiynet GmbH. Berlin - Lifestyle app
Carbando. Berlin - E-commerce app
Senior Designer (UX/UI & Branding). Freelancer 

Looping app Familiynet GmbH. Berlin - Lifestyle app
Carbando. Berlin - E-com app
Senior Designer (UX/UI & Branding). Freelancer 

03/2018 - 03/2020

03/2018 - 
03/2020

Wupp. Lifestyle (MVP) app  - Co-Founder - Berlin  
Senior Designer (UX/UI & Branding - Management) 

Product Design at Wupp: Focused on creating an intuitive app for private event organization. Established brand identity, conducted user research, and designed user flows. Oversaw MVP development, aligning it with project goals.

Management and Engagement at Wupp: Key in investor relations and project oversight. Collaborated on a compelling pitch deck, presenting our vision to potential investors. Aimed at demonstrating project value and potential, ensuring successful stakeholder engagement.

07/2017 - 08/2018

07/2017 - 
08/2018

Fosanis GmbH. Health application. Berlin
Head of Design (UX/UI & Branding)

08/2016 - 05/2017

08/2016 - 
05/2017

bett1.de GmbH. E-commerce. Berlin
Head of Design (UX/UI & Branding)

07/2016 - (Limited)

Aperto - An IBM Company. Digital services. Berlin
Art Director. Freelancer

03/2016 - 06/2016

03/2016 - 
06/2016

Knip AG. Insurance management app. Berlin
Art Director / Head of Design (UX/UI & Branding)

05/2015 - 02/2016

05/2015 - 
02/2016

Blitzen GmbH & Co. KG. Communication agency. Berlin
Designer and fine drawing (DTP)

11/2014 - 05/2015

11/2014 - 
05/2015

re:publica. Conference. Berlin
Art Director and Designer. Freelancer

08/2013 - 03/2015

08/2013 - 
03/2015

studio 38 pure communication GmbH. Design Agency. Berlin
Designer

01/2012 - 07/2013

01/2012 - 
07/2013

PLANTAGE BERLIN. Design Agency. Berlin
Designer

11/2010 - 08/2011

11/2010 - 
08/2011

Bpitch Control. Music Label. Berlin
Designer. Freelancer - EP/LP/CD Labels and Covers

Additional Skills

Additional Skills

Figma
Illustrator
Photoshop
InDesign
Dreamweaver
(html/css)

Figma
Illustrator
Photoshop
InDesign
Dreamweaver
(html/css)

Languages

Languages

Spanish
German
English

Spanish
German
English

About

Hi! I’m a product designer originally from South America, now calling Berlin home since 2002. With a career that’s taken me from startups to global corporations like Visa Europe and Telefónica, I specialize in crafting thoughtful, user-first designs. When I’m not designing, you’ll find me baking sourdough, solving puzzles in video games, jogging at the gym, or getting inspired by podcasts like No Stupid Questions and How I Built This.

About

Hi! I’m a product designer originally from South America, now calling Berlin home since 2002. With a career that’s taken me from startups to global corporations like Visa Europe and Telefónica, I specialize in crafting thoughtful, user-first designs. When I’m not designing, you’ll find me baking sourdough, solving puzzles in video games, jogging at the gym, or getting inspired by podcasts like No Stupid Questions and How I Built This.

About

Hi! I’m a product designer originally from South America, now calling Berlin home since 2002. With a career that’s taken me from startups to global corporations like Visa Europe and Telefónica, I specialize in crafting thoughtful, user-first designs. When I’m not designing, you’ll find me baking sourdough, solving puzzles in video games, jogging at the gym, or getting inspired by podcasts like No Stupid Questions and How I Built This.

About

Hi! I’m a product designer originally from South America, now calling Berlin home since 2002. With a career that’s taken me from startups to global corporations like Visa Europe and Telefónica, I specialize in crafting thoughtful, user-first designs. When I’m not designing, you’ll find me baking sourdough, solving puzzles in video games, jogging at the gym, or getting inspired by podcasts like No Stupid Questions and How I Built This.